Category Archive

The tussle over brand CORONIL between Patanjali Ayurveda (“Patanjali”) and Arudra Engineers (“Arudra”) from 2020 questioned Patanjali’s rights, interest, as well as intentions with respect to the brand CORONIL[1]. Patanjali’s brand had been devised and used on an ayurvedic composition and heavily promoted as a COVID-19 preventive formulation. Arudra’s brands ‘CORONIL 92 B’ and ‘CORONIL 213 SPL’ were used since … Read More

As a business owner, one of the most important things to look out for is somebody impersonating your brand or trade mark. A brand that you have possibly spent large sum of money on to create, strengthen, and establish in your field of business. In today’s interconnected world and the subsequent rise of e-commerce, the possibility of somebody using your … Read More

Finding the right class of goods and services for you is a quintessential aspect of the trademark registration process. It is most important to ensure that you decide on the right trademark class/es to get an appropriate protection for the goods manufactured or services rendered by you. Trademark Classification System Based on your business domain, you may choose the class … Read More

The great businessman Jeff Bezos once said “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. Trademark protection is a very important tool for the modern day businessman. Trademark is a way by which you can protect your brand identification in order to prohibit others from using … Read More

In today’s world, a prominent online presence is an absolute necessity for any business or enterprise that wants to succeed. This can be either through social media, a well-recognised website, or a mobile application. In an ideal scenario, it would be a combination of all three of these. Regardless of the nature of your business, priority should definitely be put … Read More

Trademark registration is a simple yet a significant aspect of your branding process. Determination of a mark and filing an application for the protection of the same at the Indian Trademark Registry is definitely a vital aspect for your trade/business as it helps to establish you as a competitor in the market and thereby provides a base for you to … Read More

As the world is changing fast, there are many positive and negative instances that we get to witness every day. People are coming out with new and innovative ways to ride over and attain profit out of the brand names of other people. In order to prevent someone else getting the fruits of your hard work, you should always protect … Read More

The growth of the Internet has changed nearly every facet of the human existence, and commerce is no exception. The mass proliferation and availability of Internet services has allowed merchants to tap into new audiences and markets that would have been impossible for them to reach earlier. As global commerce continues to expand, there has also been a correlated increase … Read More